Social Media Design
I was commissioned by SMSW Media, a creative agency based in Farnham, to create designs for the social media pages of some big brands including GAP, Caprisa and Shoe Mart.
The brief required to work to be turned over quickly and required fast creative decision making. I used Photoshop not only to edit and combine images provided by the client to appropriately represent their brand but also to create GIF animations to add dynamism and draw interest of the companies’ audience to their Facebook page. Adherence to cultural sensitivity was also required since many of the images were directed at the Middle Eastern market.